On-Page SEO Glossary: Definitions of Internal Optimization Terms
On-Page SEO includes everything you optimize directly on your pages to rank better on Google: structure (H1/H2), tags (Title, meta description), content quality, internal links, and URL clarity.
If you are targeting queries in Morocco (e.g. “SEO agency Casablanca”, “used shelving”, “surf camp Taghazout”), On-Page is often the fastest lever to improve how Google understands your pages… and increase clicks.
In this glossary, you’ll find simple definitions, concrete examples, and the most common mistakes to avoid.
The fundamental terms of on-page SEO
Improve clicks on Google (CTR)
- Title tag — the title displayed on Google, to optimize for higher click appeal
- Meta description — the text under the result, useful to increase clicks without changing ranking position
Help Google understand your page
- H1 / H2 / H3 — structure and hierarchy of the content
- Search intent — align with what the user is really looking for (information, purchase, local…)
Strengthen your important pages
- Internal linking — guide users and promote strategic pages
- Content optimization — improve clarity, depth, and relevance
- URL / Slug — keep URLs simple, consistent, and understandable
Avoid common issues
- Duplicate content — overly similar pages that compete with each other
- SEO cannibalization — multiple pages competing for the same keyword
- Alt text (ALT) — describe images for accessibility and better understanding
Where to begin (3-step mini-guide)
- Define the target page and its main keyword (1 page = 1 primary intent).
- Optimize Title + H1 + H2 structure (clarity + value proposition).
- Add internal linking to important pages and “supporting” pages.
Further reading
Frequently Asked Questions about On-Page SEO
It refers to all the optimizations made on a page (content, headings, structure, internal links) to improve its visibility.
Often: Title + H1 + H2 structure + clearer content + internal linking.
There is no magic number: the goal is to respond better than competing pages to the same search intent.
Still looking for answers? Contact our SEO experts today.
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