Keyword Analysis: how to make your site visible on Google?
If your website does not appear in the first search results, it is because you are not targeting the right keywords. Keyword research and analysis are essential for improving your visibility.
What is keyword research?
Keyword research is the first step of a solid SEO strategy. It consists of understanding what your prospects actually type into Google when they are looking for your products or services. Identifying these terms allows you to capture their attention at the right time, with the right content.
Our agency performs a complete analysis that goes beyond simple search volumes. We study the intent behind each query (informational, commercial, transactional), the competition for those keywords, and the semantic structure that links them together. This approach guarantees a relevant selection oriented towards your business objectives.
By building a strategic keyword base, we help you create optimized content, structure your pages, and strengthen your organic visibility. Every keyword thus becomes a concrete lever for attracting qualified traffic and converting more visitors into clients.
At Digiseo, your growth is our mission
As the founder of Digiseo, I believe that good SEO goes well beyond algorithms. It’s about understanding your business, your objectives, and offering you sustainable and effective solutions. Our role: to guide you with transparency, commitment, and excellence.
- An SEO strategy adapted to your on-the-ground reality
- Human support, not robotic
- Measured actions, continuously optimized
- A team invested in your results
Why perform keyword research?
Keyword research is the key to your digital strategy. It goes far beyond simply selecting words. Here are 4 reasons that demonstrate why keyword research is a fundamental step
100% personalized, no commitment.
100% personalized, no commitment.
Understand how your audience searches for information using precise terms adapted to their needs.
Choosing the right keywords for your industry is important. They help you appear at the top of search results.
By creating content that meets their needs, you strengthen your expertise and relevance in your field.
Performing keyword research regularly is crucial for tracking emerging trends.
Types of keyword research
We tailor our keyword research to your target audience, industry, and business goals. Here are the primary analyses we conduct to build your SEO strategy.
We identify the most frequently typed queries, with high volume and a direct link to your commercial offerings.
We adapt our keyword research to your target audience, your sector, and your business objectives. Here are the main analyses we conduct to build your SEO strategy.
We add a geographical dimension to your SEO strategy to target internet users in a precise area (city, region, etc.).
Our Keyword Analysis Method
Our keyword research methodology is based on data, intent, and business logic. Here is how we proceed. Our methodology includes the following steps:
100% personalized, no commitment.
100% personalized, no commitment.
Examine the website to define the primary and secondary keywords. Secondary keywords enrich “long-tail” type searches for the page.
Carefully analyze the first 3 results on Google for each main keyword. This analysis allows for understanding the type of content preferred by Google.
Evaluate the reference domains of the top 3 search results for each main keyword. This helps evaluate the competition for each query to rank for.
After analysis, we draw up a list of priorities. This list details the actions to be taken to improve the ranking of the site’s pages in search results.
Our Expertise
A targeted support on the most strategic levers of natural ranking (SEO).
What our clients are saying
Discover how Digiseo has helped businesses like yours reach their digital goals.
Mouaad EL-HADDAD
Brand Manager - Gtelstore.ma
Dr Rim Ghellab
Dentiste - Casablanca
Youness El Amri
CEO - Adventurekeys
Digital strategies that generate results
Discover how Digiseo helped its clients stand out through tailor-made solutions in digital marketing and web.
Result: +1800% SEO traffic in 6 months for
Result: How a 360° digital strategy boosted bookings for a Moroccan resort by 60%
Result: How a 360° digital strategy boosted bookings for a Moroccan resort by 60%
Our Partners in Digital Marketing & Web Solutions
Strategic collaborations with the best International digital players to offer innovative and high-performing solutions to our clients.
Frequently Asked Questions
Here are the answers to the questions our clients ask us before launching a strategic keyword research with our team.
Keywords are words or groups of words that describe the content of a document or a web page. They are used by search engines to rank web pages, and by users to find information.
A relevant keyword is a keyword that is:
- Directly related to your content
- Sufficiently searched for by internet users
- Not too competitive Used naturally in the content of web pages
A relevant keyword is a keyword that is:
- Directly related to your content
- Sufficiently searched for by internet users
- Not too competitive
- Used naturally in the content of web pages
For effective keyword research, here are 5 tools to explore:
QuestionDB: Source of questions that internet users ask on Google.
Keyword Magic Tool from Semrush: Offers a vast database of keywords and excellent filtering options.
Google Ads: Provides access to search and performance data for the keywords you want to bid on.
Keyword Tool: Generates keyword suggestions from a main keyword.
AlsoAsked: Displays related questions that internet users ask on Google.
No. Some volumes attract unqualified traffic. Intent is just as (if not more) important as quantity.