+50% SEO traffic growth in 6 months for Naturiam.ma
How Digiseo transformed a Shopify e-commerce store into a Google authority in natural hair care through an acquisition-focused SEO strategy.
Case Study :
The impact of a local and multilingual SEO strategy on the organic visibility of a cosmetics e-commerce website
Background :
Naturiam is an e-commerce store specializing in natural hair care products for curly, wavy, textured, and children’s hair. Based in Morocco, the brand sells its products through Shopify to both French-speaking and English-speaking customers.
Despite offering high-quality products, the website relied mainly on branded searches and generated limited organic traffic from high-potential generic search queries.
The Challenge :
At the beginning of our collaboration, Naturiam was facing several SEO challenges:
- Heavy reliance on branded search traffic
- Limited visibility for generic and local search queries
- An SEO architecture that was not optimized to support growth
- Weak rankings for strategic keywords in the hair care industry
Starting Metrics :
- 4,908 organic clicks
- 235,000 Google Search impressions
- Average position: 22.4
Limited visibility for local searches such as “keyword + Morocco”
The Strategy :
Our strategy was built around 5 major pillars:
1. SEO Restructuring
- Organization of the website through a silo-based architecture
- Optimization of internal linking
- Consolidation of competing pages
2. Content Optimization
- Strategic keyword research
- Optimization of category pages and product pages
- Optimization of Title tags, Meta descriptions, and Hn structure
- Semantic content enrichment
3. Local SEO
- Creation of content targeting “keyword + Morocco” searches
- Optimization of high-purchase-intent pages
- Positioning on the most competitive local search queries
4. International SEO
- Implementation of hreflang tags
- Website optimization in both French and English
- Improved geographic targeting through Shopify Markets
5. Technical SEO Optimization
- Improvement of the SEO structure
- Indexation optimization
- Implementation of optimization strategies for AI search engines (LLMs)
- Continuous monitoring of technical performance
The Results :
Six-Month Performance Comparison :
Organic Traffic Growth :
- 4 908 → 7 526 clics
- +50 %
Visibility :
- 235 000 → 365 000 impressions
- +55 %
Average Ranking Position :
- 22,4 → 8,9
- Gain de 13,5 positions
Acquisition :
76% of clicks now come from non-branded searches
Local SEO :
- 63 local keywords are generating traffic
- 20 keywords ranking in Google’s Top 3
- 59 keywords ranking in Google’s Top 10
High-intent commercial keywords :
Thanks to this SEO strategy, Naturiam is now ranking for highly competitive search queries such as:
- Clarifying shampoo Morocco
- Curly hair products Morocco
- Curly hair gel Morocco
- Leave-in conditioner Morocco
- Curly hair products Morocco
- Hair protein treatment Morocco
- Curly hair brush Morocco
These keywords generate qualified traffic from users actively searching for natural hair care products.
What This Means :
This case study demonstrates that a well-structured SEO strategy enables an e-commerce business to reduce its reliance on branded searches and sustainably acquire new customers through organic search.
The main drivers behind this success were:
- An SEO architecture designed for growth
- A content strategy based on search intent
- Local SEO targeting high-value commercial search queries
- Multilingual optimization to expand international visibility
- Continuous technical optimization to improve performance and indexation
Défis :
- Forte dépendance aux recherches liées à la marque pour générer du trafic
- Faible visibilité sur les requêtes locales « mot-clé + Maroc »
- Positionnement insuffisant sur les mots-clés stratégiques du secteur cosmétique
- Architecture multilingue et structure SEO nécessitant une optimisation
Solutions :
- Restructuration du site en silo avec optimisation du maillage interne
- Optimisation des contenus, balises SEO et stratégie de mots-clés
- Mise en place des balises hreflang FR/EN et optimisation pour les moteurs IA
- Développement de contenus hors marque ciblant les recherches locales
Clics SEO organiques
Impressions Google
Positions gagnées sur Google
Trafic hors marque
Digital strategies that deliver results
Discover how Digiseo has helped its clients stand out through tailored digital marketing and web solutions.
+1800 % de trafic SEO en seulement 6 mois pour gtelstore.ma
+678 % de croissance du trafic SEO en seulement 12 mois pour hrmco.ma
