+678% SEO traffic in 12 months for HRMCO.ma
How Digiseo transformed a website that was almost invisible on Google into a source of qualified traffic through a comprehensive SEO strategy.
Case Study :
The impact of a comprehensive SEO strategy on the online visibility of a training company in Morocco.
Background :
HRMCO is a professional training and certification company in Morocco, specializing in management, project management, finance, quality management, and human resources.
Despite its extensive training portfolio and strong industry expertise, the company’s website generated virtually no organic traffic and ranked for almost none of its strategic target keywords. As a result, it was failing to attract qualified prospects through Google and was missing significant opportunities for business growth.
The Challenge :
When we started the project, the website was facing several critical SEO issues:
- A poorly optimized site architecture
- Little to no internal linking
- No strategic keyword targeting
- Important pages that were difficult for search engines to index
- Very little SEO-optimized content
- No long-tail keyword strategy
Starting Metrics :
- 611 organic clicks over the first six months
- 19,889 impressions
- Average ranking position: 25
Almost no high-value business keywords ranking on the first page of Google
The Strategy :
Our SEO strategy was built around seven complementary workstreams designed to improve the site’s visibility, relevance, and authority.
1. SEO Site Architecture Redesign
- Complete restructuring of the website architecture
- Logical content hierarchy
- Improved internal linking structure
2. Keyword Research & Mapping
- In-depth search intent analysis
- Assignment of one primary keyword per page
- Elimination of keyword cannibalization
3. Content Optimization
- Rewriting of strategic pages
- Title tag optimization
- Meta description optimization
- Proper H1, H2, and H3 heading structure
- Semantic content optimization
4. Indexation Optimization
- Prioritization of certification pages
- Prioritization of training pages
- Improved crawl efficiency
- Resolution of indexing issues
5. SEO Glossary Development
We created more than 100 glossary pages targeting industry-specific definitions to capture long-tail search traffic and strengthen the website’s topical authority.
6. Link Building
- Acquisition of high-quality backlinks
- Submission to reputable Moroccan business directories
- Listings in specialized international directories
7. Semantic Content Clusters
We developed topic clusters around the company’s core training and certification programs, including:
- PMP
- QHSE
- Data Analyst
- Project Management
- Finance
- Management
At the same time, we carried out ongoing technical SEO monitoring to fix indexing errors, resolve 404 pages, improve crawlability, and enhance the website’s overall performance.
The Results :
Six-Month Performance Comparison :
Organic Traffic Growth :
- Organic clicks: 611 → 4,754
- +678% increase in organic traffic
Visibility :
- Impressions: 19,889 → 444,211
- +2,133% increase in search visibility
Average Ranking Position :
- Average ranking position: 25.1 → 18
- Improvement of more than 7 positions
Keyword Performance :
- 426 keywords ranking in Google’s Top 10
Qualified Traffic :
- 94% of clicks came from non-branded searches, proving that SEO successfully attracted new prospects who were not previously familiar with HRMCO.
High-Intent Commercial Keywords :
Thanks to the SEO strategy, HRMCO is now ranking for highly competitive and commercially valuable search queries, including:
- training company Casablanca
- training company Morocco
- PMP certification Morocco
- PMP certification price Morocco
- Data Analyst training Casablanca
- QHSE training Morocco
- Risk Management certification
- Corporate tax training
- Project management training
These keywords now generate highly qualified traffic that is directly aligned with the company’s commercial offerings and business objectives.
What This Means :
This case study demonstrates that a structured SEO strategy can transform an almost invisible website into a powerful customer acquisition channel.
The key success factors were:
- A strong SEO architecture
- Continuous technical monitoring
- A targeted link-building campaign
- An intent-based keyword strategy
- An effective internal linking structure
- Content optimized for both users and Google
- A long-tail keyword strategy through an SEO glossary
Challenges:
- Poorly optimized website architecture, limiting visibility on Google
- Lack of a keyword strategy and limited visibility for business-related search queries
- Training and Certification pages poorly indexed and with limited visibility
- Insufficient content to capture long-tail keywords and generate qualified traffic
Solutions :
- Complete restructuring of the SEO architecture and optimization of the internal linking structure
- Keyword research, SEO mapping, and optimization of strategic content
- Creation of a 100+ page SEO glossary and a semantic content cluster around the training programs
- Ongoing technical optimization (indexation, performance, and error resolution) combined with backlink acquisition
Organic SEO Clicks
Google Impressions
Top 10 Keywords
New Prospects Through Google
Digital strategies that deliver results
Discover how Digiseo has helped its clients stand out through tailored digital marketing and web solutions.
+1800 % de trafic SEO en seulement 6 mois pour gtelstore.ma
+678 % de croissance du trafic SEO en seulement 12 mois pour hrmco.ma
