+1,800% SEO traffic growth in 6 months for GTELSTORE.ma
How Digiseo transformed a poorly migrated e-commerce site into a visibility machine through a comprehensive SEO strategy.
Case Study
The impact of a technical SEO overhaul on the organic visibility of a tech e-commerce site
Context
Gtelstore is the Moroccan leader in technological solutions and connected gadgets, offering over 1,600 references from more than 30 international brands. It was launched with the ambition to revolutionize the tech shopping experience in Morocco.
The Challenge:
When the project launched in June 2024, gtelstore.ma was facing two major challenges:
A poorly executed site migration (from mongadget.ma to gtelstore.ma).
Severe technical issues impacting SEO performance, including:
10,579 technical errors
An SEO health score of only 69%
Low indexation (1,017 pages)
Poor crawlability (60% score)
The Strategy:
Our approach focused on 3 main pillars:
1. Technical Fixes
Migration Completion: Finalizing the transition correctly to ensure long-term stability.
301 Redirects: Implementing a full mapping of redirects to recover lost equity.
Core SEO Setup: Configuring essential files ($robots.txt$, XML sitemaps).
WordPress Optimization: Correcting critical backend configuration errors.
2. Content Optimization
Keyword Strategy: Research and mapping for the top 100 high-revenue products.
On-Page SEO: Systematic optimization of Meta tags, Titles, and $H1$ headers.
Brand Pages: Configuring dedicated landing pages for the 30+ international brands.
Category Architecture: Optimizing Level 1 and Level 2 category structures for better silos.
3. UX/UI Enhancements
Mobile-First Redesign: Overhauling the mobile homepage for a seamless shopping experience.
Navigation Structure: Restructuring the main menu for intuitive browsing.
UX Implementation: Executing specific UI recommendations to reduce bounce rates.
Schema Markup: Adding structured data to enhance rich snippets in search results.
The Results:
Comparison June 2024 vs. December 2024:
Ranking Growth:
Keywords in the top 10: 353 → 889 (+152%)
A significant improvement in visibility for strategic queries
Traffic Metrics:
- Impressions: 96.8k → 483k (+399%)
- Clicks: 2.64k → 12.2k (+362%)
- Average Position: 15.9 → 10.6
Technical Improvements:
- Indexed pages: 1,017 → 3,975 (+291%)
- Technical health score: 69% → 82%
- Technical errors: 10,579 → 626 (-94%)
What This Means:
This case study demonstrates that with a methodical and structured approach, it is possible to transform a poorly migrated site into a high-performance e-commerce platform in just 6 months. The key to success was:
- A rigorous correction of technical issues
- A data-driven content strategy
- A holistic approach combining technical SEO, content, and UX
Challenges:
- Poorly executed site migration (mongadget.ma → gtelstore.ma)
- Over 10,000 technical errors blocking indexation
- Low SEO health score (69%) and limited crawlability
- Very few indexed pages despite a catalog of 1,600+ products
Solutions :
- Full migration recovery with 301 redirects and WordPress fixes
- Technical SEO optimization (robots.txt, sitemap, Hn structure)
- Keyword research and targeting for the top 100 products
- Mobile UX/UI redesign + addition of Schema Markup for Google visibility
Organic SEO Clicks
Keywords in the Top 10
Technical errors resolved
Digital strategies that drive results
Discover how Digiseo helped its clients stand out through tailored digital marketing and web solutions.
+1800 % de trafic SEO en seulement 6 mois pour gtelstore.ma
+678 % de croissance du trafic SEO en seulement 12 mois pour hrmco.ma
